This is how all knowledge workers will work.
AI creates all your outputs.
You direct. You decide. You approve.
Work at the pace of your thoughts.
See transformation within a day.
Be amongst the first to transform how you work.
THE DISAPPOINTMENT
You've tried ChatGPT. The results were... underwhelming.
Generic outputs that don't match your voice. Responses that miss the context. The kind your colleagues can spot instantly — the telltale phrasing, the forced enthusiasm, the lack of your perspective.
THE GAP
Everyone has access to ChatGPT. Most organisations are experimenting with AI tools. But very few see transformational results.
Why?
Raw AI without proper context is like a painter who mixed every colour together — you get muddy brown. Access to all the knowledge on the internet, but muddied together and unfocused. Without YOUR context, AI produces generic outputs.
So you've gone back to the old way of working — and so has your team.
THE OLD WAY
Staring at blank documents. Typing everything from scratch. High cognitive effort figuring out what to write, how to structure it. Multiple drafts and revisions. Exhausted by end of day. Multiply that across a team and the lost productivity is staggering.
THE TENSION
You know there's something better. You're too busy to figure it out. But falling behind feels worse.
THE REFRAME
You probably already have access to powerful AI tools. ChatGPT. Claude. Maybe even Claude Code.
The technology isn't the problem.
Someone can use these exact tools and miss 90% of the productivity gains. The difference? A fundamentally different paradigm.
THE PARADIGM SHIFT
Old way
You create. AI helps.
New way
AI creates. You supervise.
THREE PRINCIPLES
Build a Shared Brain
A structured knowledge base with everything AI needs about you, your work, your standards. Your context, always accessible. Not scattered across apps and your memory.
Use Agentic AI
Tools that autonomously execute complex tasks — not just answer questions. AI that works, not just responds.
Shift Your Role
You provide direction, context, and quality control. AI produces all outputs under your supervision. You approve every output before it's sent or published — full control, dramatically faster.
WHO THIS IS FOR
Client and advisory roles
account managers, consultants, customer success managers, financial advisors, sales professionals, fundraisers
Client communications in minutes.
Meeting prep with full context.
Proposals that write themselves.
Strategy and leadership
product managers, analysts, executives, strategists, policy advisors, researchers
Strategic analysis in hours, not days.
Briefings synthesised.
Recommendations with depth.
Operations and coordination
project managers, programme managers, operations managers, executive assistants, practice managers, coordinators
Meeting notes with action items.
Status updates synthesised.
Process documentation.
Specialist functions
marketers, HR professionals, communications leads, lawyers, paralegals, grant writers
Documents matching your standards.
Policy with nuance.
Content that reflects your expertise.
The pattern: Whether in a corporation, professional services firm, government agency, healthcare practice, or non-profit — if your work involves thinking, writing, and communicating, this is for you.
FOR TEAMS
Whether you're rolling this out to a single team or across your entire organisation, every team member gets a fully personalised programme. Same paradigm shift. Same transformation. Tailored to each person's role and responsibilities.
THE RESULT
"AI did it. I just gave it context."
— Product manager
"I feel like a master with it."
— C-level executive
From creating to directing. From exhausted to energised.
Before
Staring at blank documents
After
Speak what you want
Staring at blank documents
Speak what you want
Before
Typing everything from scratch
After
Output appears in seconds
Typing everything from scratch
Output appears in seconds
Before
High cognitive effort figuring out what to write
After
You review and refine
High cognitive effort figuring out what to write
You review and refine
Before
Multiple drafts and revisions
After
Work becomes directing
Multiple drafts and revisions
Work becomes directing
Before
Exhausted by end of day
After
Accomplished more, still have energy
Exhausted by end of day
Accomplished more, still have energy
Morning Emails
Before
30 minutes on one complex response. Energy depleted before 10am.
After
"Draft response to Sarah's email about the project delay."
Three minutes. Move on.
Meeting Preparation
Before
Scramble to remember context from last meeting. Go in underprepared.
After
"Prepare me for my 2pm with Henderson."
Comprehensive brief in minutes. Walk in exceptionally prepared.
Strategic Review
Before
Days of work. Multiple drafts. Still not confident it's good enough.
After
"Prepare a strategic review for the Henderson account: their market challenges, competitive landscape, and our recommendations."
Draft in hours. Higher quality than you'd achieve manually — because AI did research you'd never have time for.
"I'm reviewing and refining instead of starting from scratch and creating."
— Product Director
Productivity
This isn't incremental improvement. It's a step change in what you can accomplish. For teams, it's a step change in what your organisation can deliver.
"I've more than tripled my productivity - and it keeps compounding. I had to completely reset what I thought was achievable in a day, a week, a month. That recalibration was almost disorienting."
— Phil Hewinson
Quality
AI does research and analysis you'd never have time for manually. Outputs improve because AI draws on more context, more sources, more perspectives than you could alone.
"Very well written, very thorough, connecting a lot of data points."
— Product Director
Cognitive Ease
Work shifts from creation to direction. The cognitive load drops because you're supervising, not producing from scratch. The surprising part: you finish more but feel less tired.
"I'm so much calmer in my mind especially in the evenings."
— Phil Hewinson
Future-Proofing
First-mover advantage compounds. Organisations that get their workforce there first gain an advantage that grows every day. The window is wide open now. By the time competitors catch up, you're years ahead.
"The genius is out of the bottle. Learn to use it."
— VP of Client Success
THE REALITY
AI agents will do all work within the next few years. The capability is already here. The shift has started.
Most people don't see it yet. But for those at the front of this wave, it's unmistakable — the most significant change in how humans work since the industrial revolution.
THE WAVE
Get on the wave, and AI gives you superpowers. It creates your outputs. You direct. You supervise. You quality control. Your capacity explodes. Your work gets dramatically better. You become ten times more relevant.
Get crushed by it, and you're left behind. Peers using AI agents run circles around you. Competitors overtake your organisation. The gap compounds every day — and it's already widening.
THE MISSION
Multiply Academy exists to get humanity onto the AI wave. To help people and organisations transcend AI — not be displaced by it.
We've seen what happens when people make this shift. Productivity multiplies. Quality leaps forward. People describe it as life-giving — more accomplished, more in control, less drained. We see it with every person we train, and it's what drives everything we do.
THE CONVICTION
This methodology comes from the front of the wave. Informed by a network of practitioners who are years ahead of mainstream adoption. We've lived this transformation. We've seen what's coming. And we're bringing people through it.
Built by a product leader who's lived this transformation — not a marketer who read about AI.
Phil Hewinson is a product leader with a two-decade career in tech. Most recently Chief Product Officer at Alpha School, he led a 40-person team reinventing K-12 education with AI.
Credentials
The Key
Phil doesn't just teach this workflow — he uses it every day with the compounding productivity gains he describes.
This is refined methodology from extensive real-world implementation. Not theory.
Methodology deployed with professionals across multiple organisations.
"It's mind-blowing."
— First-time user
"It's way better. No, it's way better."
— Product manager
"This is both scary and lovely and impressive."
— Team Director
"You will have an aha moment where you really see the value. And then it turns into a fun engagement."
— VP of Product
Real results from session one.
Set up your environment
Install the tools. Configure your shared brain. We guide you through every step — no guesswork, no frustration.
Takes a few hours. Guided completely.
Learn the paradigm
This isn't about learning features. It's about rewiring how you work.
The real value isn't knowing that context matters — it's mastering how to build it. Not understanding the paradigm — but navigating the transformation to adopt it.
Personalised exercises for your role. Real examples from your kind of work.
The psychological shift matters as much as the technical setup.
Apply to real work
From day one, you use this on your actual tasks. Not hypothetical exercises — your emails, your documents, your meetings.
The training pays for itself immediately.
Compound your gains
As you work, your shared brain grows. Every task teaches AI more about you, your preferences, your context.
Week one is good. Month one is dramatically better. The gains compound.
No coding required. You speak, AI works.
If you can describe what you want in natural language, you can do this. Every team member can do this.
What you'll need to get started.
TOOL COSTS
Obsidian
Free
Your shared brain — where context lives
Claude Code
£20-180/month
The AI that does the work
Wisprflow
£12/month
Voice-to-text (2.5x faster than typing)
| Tool | Cost | What it does |
|---|---|---|
| Obsidian | Free | Your shared brain — where context lives |
| Claude Code | £20-180/month | The AI that does the work |
| Wisprflow | £12/month | Voice-to-text (2.5x faster than typing) |
Tool costs: ~£32/month. Begin with Claude's Pro tier (£20/month) to experience the value. As you adopt the workflow fully, you'll likely upgrade to higher tiers. The ROI becomes self-evident: 3x productivity more than pays for the investment.
Course pricing to follow.
TECHNICAL REQUIREMENTS
TIME INVESTMENT
THE HONEST TRUTH
This requires real change. You're rewiring how you work, not just learning a tool.
Most people find the anticipation is worse than the reality. But it IS a commitment — and the payoff is transformational.
DATA & SECURITY
Your data is protected by design. Your files stay on your computer. Conversations are encrypted in transit and at rest. On a commercial AI plan, your provider is contractually prohibited from training on your data — a legal commitment, not just a setting. On individual plans, ensure training is turned off in your settings.
The AI tools used in this training hold SOC 2 Type II, ISO 27001, and ISO 42001 certifications. For organisations in regulated industries, deployment options include cloud marketplace integration through AWS, Google Cloud, or Azure — keeping AI processing entirely within your existing security perimeter.
Read our full Enterprise Data Security guide to see exactly how your data is protected and how regulated industries are already using AI safely.
Modern AI is about communication in natural language, not coding. You speak, AI works.
If you can describe what you want, AI can do it. The terminal interface looks technical, but you're just having a conversation. Non-technical users consistently report that it's far easier than expected.
It's the methodology that matters, not the tools.
Even ChatGPT with Projects or persistent files is fundamentally different from this approach:
Someone can use ChatGPT Projects and miss 90% of the productivity gains. The gap from "better assistant" to "AI colleague" is where the 3x gains live.
With proper context, AI learns your specific style.
Your shared brain contains examples of your writing, your preferences, your way of working. AI draws on this for every output. The result feels like you — because it IS informed by you.
All of Phil's emails are AI-generated. Recipients consistently describe them as thoughtful and personal.
This is the solution to being busy, not an additional burden.
Get going within a day. 3x productivity means dramatic time savings that compound from day one. The question isn't whether you have time — it's whether you can afford NOT to invest the time.
Every day without this workflow is productivity you're leaving on the table.
Yes, it requires real change. That's exactly why training matters.
We don't just teach tools — we guide you through the psychological transformation. The paradigm shift from "I create, AI helps" to "AI creates, I supervise" is significant. Most people find the anticipation is worse than the reality.
You don't transform overnight. But you start seeing gains from day one.
The workflow is human-supervised by design. You read and quality-control every output.
But more importantly: hallucinations happen when AI lacks context and fills gaps with guesses. With comprehensive context in your shared brain, AI doesn't need to guess.
Manage context well and hallucinations essentially disappear. This training teaches you exactly how.
Your shared brain is just a folder of files on your computer. The AI works within that folder, and requires your explicit permission to access anything outside it.
When you work, conversations are sent encrypted for processing. On commercial plans (Team, Enterprise), training on your data is contractually prohibited. On individual plans (Pro, Max), ensure training is turned off in your settings.
The tools hold SOC 2 Type II, ISO 27001, and ISO 42001 certifications. Read our Enterprise Data Security guide for the full picture.
Yes. You may need admin rights to install the required tools in some corporate environments. If your IT team manages installations, the setup is straightforward — we guide you through exactly what's needed.
For IT teams evaluating the tools: Anthropic's Privacy Centre and Trust Centre have everything you need, including SOC 2 reports and data processing terms.
Yes. Financial services firms, healthcare organisations, law firms, and government agencies are already using Claude with enterprise safeguards. Deployment options range from standard enterprise controls through to cloud marketplace integration (AWS, Google Cloud, Azure) with zero data retention.
Our Enterprise Data Security guide covers deployment options, certifications, and how specific regulated industries are adopting AI today.
3x productivity. This is how all knowledge workers will work.
Get there first.
Be amongst the first to transform how you work.