MULTIPLYACADEMY
AI Productivity Training

Multiply your
productivity.

This is how all knowledge workers will work.

AI creates all your outputs.
You direct. You decide. You approve.

Work at the pace of your thoughts.
See transformation within a day.

Be amongst the first to transform how you work.

You know AI is transformative.
You just haven't cracked it yet.

THE DISAPPOINTMENT

You've tried ChatGPT. The results were... underwhelming.

Generic outputs that don't match your voice. Responses that miss the context. The kind your colleagues can spot instantly — the telltale phrasing, the forced enthusiasm, the lack of your perspective.

THE GAP

Everyone has access to ChatGPT. Most organisations are experimenting with AI tools. But very few see transformational results.

Why?

Raw AI without proper context is like a painter who mixed every colour together — you get muddy brown. Access to all the knowledge on the internet, but muddied together and unfocused. Without YOUR context, AI produces generic outputs.

So you've gone back to the old way of working.

THE OLD WAY

Staring at blank documents. Typing everything from scratch. High cognitive effort figuring out what to write, how to structure it. Multiple drafts and revisions. Exhausted by end of day.

THE TENSION

You know there's something better. You're too busy to figure it out. But falling behind feels worse.

The gap isn't the tools. It's the way of working.

THE REFRAME

You probably already have access to powerful AI tools. ChatGPT. Claude. Maybe even Claude Code.

The technology isn't the problem.

Someone can use these exact tools and miss 90% of the productivity gains. The difference? A fundamentally different paradigm.

THE PARADIGM SHIFT

Old way

You create. AI helps.

New way

AI creates. You supervise.

THREE PRINCIPLES

1

Build a Shared Brain

A structured knowledge base with everything AI needs about you, your work, your standards. Your context, always accessible. Not scattered across apps and your memory.

2

Use Agentic AI

Tools that autonomously execute complex tasks — not just answer questions. AI that works, not just responds.

3

Shift Your Role

You provide direction, context, and quality control. AI produces all outputs under your supervision. You approve every output before it's sent or published — full control, dramatically faster.

WHO THIS IS FOR

Client and advisory roles

account managers, consultants, customer success managers, financial advisors, sales professionals, fundraisers

Client communications in minutes.

Meeting prep with full context.

Proposals that write themselves.

Strategy and leadership

product managers, analysts, executives, strategists, policy advisors, researchers

Strategic analysis in hours, not days.

Briefings synthesised.

Recommendations with depth.

Operations and coordination

project managers, programme managers, operations managers, executive assistants, practice managers, coordinators

Meeting notes with action items.

Status updates synthesised.

Process documentation.

Specialist functions

marketers, HR professionals, communications leads, lawyers, paralegals, grant writers

Documents matching your standards.

Policy with nuance.

Content that reflects your expertise.

The pattern: Whether in a corporation, professional services firm, government agency, healthcare practice, or non-profit — if your work involves thinking, writing, and communicating, this is for you.

THE RESULT

"AI did it. I just gave it context."

— Product manager

"I feel like a master with it."

— C-level executive

The transformation.

From creating to directing. From exhausted to energised.

Before

Staring at blank documents

After

Speak what you want

Before

Typing everything from scratch

After

Output appears in seconds

Before

High cognitive effort figuring out what to write

After

You review and refine

Before

Multiple drafts and revisions

After

Work becomes directing

Before

Exhausted by end of day

After

Accomplished more, still have energy

Your new day.

Morning Emails

Before

30 minutes on one complex response. Energy depleted before 10am.

After

"Draft response to Sarah's email about the project delay."

Three minutes. Move on.

Meeting Preparation

Before

Scramble to remember context from last meeting. Go in underprepared.

After

"Prepare me for my 2pm with Henderson."

Comprehensive brief in minutes. Walk in exceptionally prepared.

Strategic Review

Before

Days of work. Multiple drafts. Still not confident it's good enough.

After

"Prepare a strategic review for the Henderson account: their market challenges, competitive landscape, and our recommendations."

Draft in hours. Higher quality than you'd achieve manually — because AI did research you'd never have time for.

"I'm reviewing and refining instead of starting from scratch and creating."

— Product Director

Four transformations.

1

Productivity

3x more output in the same time.

This isn't incremental improvement. It's a step change in what you can accomplish.

"I've more than tripled my productivity - and it keeps compounding. I had to completely reset what I thought was achievable in a day, a week, a month. That recalibration was almost disorienting."

Phil Hewinson

2

Quality

Not just faster — dramatically better work.

AI does research and analysis you'd never have time for manually. Outputs improve because AI draws on more context, more sources, more perspectives than you could alone.

"Very well written, very thorough, connecting a lot of data points."

Product Director

3

Cognitive Ease

Accomplish more but feel less drained.

Work shifts from creation to direction. The cognitive load drops because you're supervising, not producing from scratch. The surprising part: you finish more but feel less tired.

"I'm so much calmer in my mind especially in the evenings."

Phil Hewinson

4

Future-Proofing

This is how everyone will work in 10 years.

First-mover advantage compounds. The window is wide open. By the time competitors catch up, you're years ahead. The professionals who master this paradigm now will have an insurmountable head start. Get your superpowers before everyone else does.

"The genius is out of the bottle. Learn to use it."

VP of Client Success

Who built this.

Built by a product leader who's lived this transformation — not a marketer who read about AI.

Phil Hewinson

Phil Hewinson is a product leader with a two-decade career in tech. Most recently Chief Product Officer at Alpha School, he led a 40-person team reinventing K-12 education with AI.

Credentials

MetaGoogleMicrosoftMonzoAlpha School

The Key

Phil doesn't just teach this workflow — he uses it every day with the compounding productivity gains he describes.

This is refined methodology from extensive real-world implementation. Not theory.

What early testers are experiencing.

Methodology tested with professionals across multiple organisations.

"It's mind-blowing."

First-time user

"It's way better. No, it's way better."

Product manager

"This is both scary and lovely and impressive."

Team Director

"You will have an aha moment where you really see the value. And then it turns into a fun engagement."

VP of Product

Four steps to transformation.

Real results from session one.

1

Set up your environment

Install the tools. Configure your shared brain. We guide you through every step — no guesswork, no frustration.

Takes a few hours. Guided completely.

2

Learn the paradigm

This isn't about learning features. It's about rewiring how you work.

The real value isn't knowing that context matters — it's mastering how to build it. Not understanding the paradigm — but navigating the transformation to adopt it.

Personalised exercises for your role. Real examples from your kind of work.

The psychological shift matters as much as the technical setup.

3

Apply to real work

From day one, you use this on your actual tasks. Not hypothetical exercises — your emails, your documents, your meetings.

The training pays for itself immediately.

4

Compound your gains

As you work, your shared brain grows. Every task teaches AI more about you, your preferences, your context.

Week one is good. Month one is dramatically better. The gains compound.

No coding required. You speak, AI works.

If you can describe what you want in natural language, you can do this.

Complete transparency.

What you'll need to get started.

TOOL COSTS

Obsidian

Free

Your shared brain — where context lives

Claude Code

£20-180/month

The AI that works in your vault

Wisprflow

£12/month

Voice-to-text (2.5x faster than typing)

Tool costs: ~£32/month. Begin with Claude's Pro tier (£20/month) to experience the value. As you adopt the workflow fully — talking to your computer throughout the day — you'll likely upgrade to higher tiers. The ROI becomes self-evident: 3x productivity more than pays for the investment.

Course pricing to follow.

TECHNICAL REQUIREMENTS

  • Mac or Windows computer
  • Some installations required (guided step-by-step in training)

TIME INVESTMENT

  • Setup: Under a day (guided completely)
  • 7 modules, each 2-4 hours of focused learning
  • Full course: Typically 6-10 weeks, working at your own pace alongside real work
  • Implementation between modules is where the transformation happens

THE HONEST TRUTH

This requires real change. You're rewiring how you work, not just learning a tool.

Most people find the anticipation is worse than the reality. But it IS a commitment — and the payoff is transformational.

Common questions.

This looks too technical. I'm not a coder.

Modern AI is about communication in natural language, not coding. You speak, AI works.

If you can describe what you want, AI can do it. The terminal interface looks technical, but you're just having a conversation. Non-technical users consistently report that it's far easier than expected.

I already use ChatGPT or Claude. How is this different?

It's the methodology that matters, not the tools.

Even ChatGPT with Projects or persistent files is fundamentally different from this approach:

  • Agentic, not transactional. This AI works autonomously through complex multi-step tasks — it doesn't just answer questions, it executes work.
  • Context builds automatically. Your shared brain grows as a byproduct of working. No manual uploading, no organising files yourself.
  • AI as colleague, not assistant. AI creates ALL outputs under your supervision. You provide direction and quality control.

Someone can use ChatGPT Projects and miss 90% of the productivity gains. The gap from "better assistant" to "AI colleague" is where the 3x gains live.

Won't the outputs sound generic or robotic?

With proper context, AI learns your specific style.

Your shared brain contains examples of your writing, your preferences, your way of working. AI draws on this for every output. The result feels like you — because it IS informed by you.

All of Phil's emails are AI-generated. Recipients consistently describe them as thoughtful and personal.

I'm too busy to learn something new.

This is the solution to being busy, not an additional burden.

Get going within a day. 3x productivity means dramatic time savings that compound from day one. The question isn't whether you have time — it's whether you can afford NOT to invest the time.

Every day without this workflow is productivity you're leaving on the table.

This sounds like a lot to learn.

Yes, it requires real change. That's exactly why training matters.

We don't just teach tools — we guide you through the psychological transformation. The paradigm shift from "I create, AI helps" to "AI creates, I supervise" is significant. Most people find the anticipation is worse than the reality.

You don't transform overnight. But you start seeing gains from day one.

What about AI hallucinations?

The workflow is human-supervised by design. You read and quality-control every output.

But more importantly: hallucinations happen when AI lacks context and fills gaps with guesses. With comprehensive context in your shared brain, AI doesn't need to guess.

Manage context well and hallucinations essentially disappear. This training teaches you exactly how.

Is my data secure?

Your vault lives locally on your computer. You own it completely.

Data is sent to Claude for processing when you work, but you can opt out of training use. Check with your organisation's security team for specific policies — many have approved "AI for Business" arrangements.

Can I use this on my work computer?

Yes. You may need admin rights to install the required tools in some corporate environments. If your IT team manages installations, the setup is straightforward — we guide you through exactly what's needed.

Ready to multiply?

3x productivity. This is how all knowledge workers will work.

Get there first.

Be amongst the first to transform how you work.